Why a Personal “Employee Brand” Will Save Your Career and Your Workplace
The traditional promise of long-term corporate employment has vanished. We’re moving from a top-down, hierarchical workplace to a more transparent, flat and collaborative environment. Only those who develop strong personal employee brands will survive – and enable their organizations to survive.
You have to shift your thinking from the organization as provider to the organization as enabler. As your work life becomes more mobile, increasingly you need to have a clear brand to carry you from one (temporary) employment situation to the next. Failure to do so leaves you vulnerable, rather than in charge of your career. You’ll experience all the worst aspects of the increased insecurity without reaping any of the benefits of the increased mobility, such as flexibility, freedom, and the right not to work in an unfulfilling job. In a world of temporary employees, personal employee brands become paramount if you are to remain relevant in your work and throughout your career.
You must invest in yourself, and in your community – which becomes larger than just your current job – to succeed.
I just completed a new 30 page eBook, Why a Personal Employee Brand will Save Your Career and Your Workplace that addresses these issues and offers a series of steps to help you get started in developing your own personal employee brand to ensure your relevance and power in the workplace of the future. Click here and download for free as a token of my appreciation for your readership, commentary and support.