What is your Enduring Idea?

What is unique about the way you think?

What is your Primary Differentiator?

What gives you distinction as a leader?

What is your Primary Experience?

What impact do others expect from your presence?

What/Whom Do You Serve?

What type of solutions do you consistently deliver?

Personal Branding Represents Your Distinction And Responsibility As A Leader

08/07/2014 11:20pm

Managing your leadership career is much like managing your stock portfolio. You must continuously decide on how to make your personal brand more valuable by knowing what skill-sets, capabilities and aptitudes to invest in and which not to – throughout the course of your career. The ebbs and flows of your leadership career require you to make important choices about how to give your personal brand value; equally, you must be aware of how your personal brand translates into and delivers tangible and measureable ROI to those whom you serve. Every day, every week, and every month – you must be mindful about how your personal brand as a leader can elevate your relevancy, impact and influence – and it’s your responsibility to define its distinction before someone else does.

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Personal Branding Is A Leadership Requirement, Not a Self-Promotion Campaign

21/04/2014 03:46am

Developing your personal brand is essential for the advancement of your career and development as a leader. Unfortunately, personal branding has become a “commoditized” term that has lost its intention as people have irresponsibly used social media as a platform to build their personal brand and increase their relevancy. They believe social media can immediately increase their market valuefor their personal brand rather than recognizing that the process of developing their personal brand is a much bigger responsibility; a never-ending journey that extends well beyond social media.

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One Powerful Way to Control Your Leadership Reputation

08/07/2014 11:16pm

Your leadership reputation is your most valuable asset. A strong reputation makes it easier to earn respect from your peers and to advance your career goals.

But what takes years to build can be lost in a moment’s notice. Social media is a perfect example of this; when leaders abuse the privileges and unique opportunities that social media channels offer to amplify their leadership value proposition, they often find themselves turning to reputation management firms to refresh their online image and keep their career progression from losing momentum.

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Three Questions Great Leaders Ask Themselves More Than Once

01/07/2013 06:00am

The demand for great leadership is at an all-time high. All across the world, in business, academics and government, people want leaders that can be trusted, relied upon and that have a genuine commitment to help solve the pressing problems that are holding back the advancement of community, commerce and humanity. Many leaders get caught up in managing their image, legacy, power and influence rather than finding ways to become better leaders. Leadership is not a one-size fits all formula, yet too many leaders get complacent about how to more effectively lead – rather than embracing the journey and taking responsibility to motivate and inspire people and bring out their best. Leadership is about creating opportunities, managing them and sustaining positive outcomes for the betterment of a healthier whole. This is almost impossible for a leader to successfully achieve if they don’t take the time to self-examine and find ways to better understand themselves in order to be more effective at serving others.

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3 Ways To Most Effectively Communicate Your Personal Brand

15/07/2015 06:00am

Personal branding is a popular topic in the workplace. Interest is at an all-time high as people struggle to define their personal brand and live it in ways that come most naturally to them. When you know yourself and your natural tendencies as a leader, it’s much easier to communicate your personal brand. When you are out of touch with who you are and what you represent as a leader, it makes you vulnerable and more susceptible that your brand with be defined by others. This is why so many people in the workplace feel stuck between what others want them to be and how they see themselves. They fall into the trap of allowing others to represent their brand, on their behalf. This ultimately makes it more difficult for people to communicate their personal brand if they have never been in a position to manage it themselves.

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Personal Brand Value Proposition

Discover your leadership identity beyond your job description to drive impact and influence

Leaders can’t turn around a division, a department, or a company until they turn around themselves. They must break free from outdated workplace templates that devalue individuality and clearly define and understand their personal brand value propositions. That’s how leaders will define the evolution of the business when uncertainty is the new normal and elevate their impact and influence to lead authentically through shifts and changes affecting their industries. 

Given the speed of change in the workplace and marketplace, leaders must bring others into the fold more quickly and allow them to have influence. That requires wisdom, vulnerability, and courage that come from understanding and evolving their leadership identities. Those leadership identities then evolve to drive change through their businesses  as they lead through those changes that extend to the demographics, gender, races, ethnicities, cultures and personal brands served by them and their companies. Failing to evolve leads to identity crises in which no one – leaders or employees – contributes to the evolution of the business.

Without strong leadership identities, businesses fail to maximize the full potential of the workplace and marketplace. Leaders must develop and manage their leadership identities – the unique distinguishing factors they are known for and that can be consistently expected of them – to fuel more intimate, high performance workplace environments and seize opportunities previously unseen. But while leaders may understand that their leadership identity defines who they influence and how they influence business evolution, what defines their leadership identity? The answer: their personal brand and its value proposition (what their personal brand solves for).

Yet according to my organization’s research, fewer than 15% of leaders have defined their personal brand, and only 5% are living it every day. And if you can’t define your personal brand then how can you expect to know its value proposition (what your personal brand solves for)? When leaders lack this clarity and understanding of what their brand solves for, they are unable to effectively strengthen their own personal brands, let alone the personal brands of those they serve.