Personal Branding Represents Your Distinction And Responsibility As A Leader08/07/2014 11:20pm
Managing your leadership career is much like managing your stock portfolio. You must continuously decide on how to make your personal brand more valuable by knowing what skill-sets, capabilities and aptitudes to invest in and which not to – throughout the course of your career. The ebbs and flows of your leadership career require you to make important choices about how to give your personal brand value; equally, you must be aware of how your personal brand translates into and delivers tangible and measureable ROI to those whom you serve. Every day, every week, and every month – you must be mindful about how your personal brand as a leader can elevate your relevancy, impact and influence – and it’s your responsibility to define its distinction before someone else does.
Personal Branding Is A Leadership Requirement, Not a Self-Promotion Campaign21/04/2014 03:46am
Developing your personal brand is essential for the advancement of your career and development as a leader. Unfortunately, personal branding has become a “commoditized” term that has lost its intention as people have irresponsibly used social media as a platform to build their personal brand and increase their relevancy. They believe social media can immediately increase their market valuefor their personal brand rather than recognizing that the process of developing their personal brand is a much bigger responsibility; a never-ending journey that extends well beyond social media.
One Powerful Way to Control Your Leadership Reputation08/07/2014 11:16pm
Your leadership reputation is your most valuable asset. A strong reputation makes it easier to earn respect from your peers and to advance your career goals.
But what takes years to build can be lost in a moment’s notice. Social media is a perfect example of this; when leaders abuse the privileges and unique opportunities that social media channels offer to amplify their leadership value proposition, they often find themselves turning to reputation management firms to refresh their online image and keep their career progression from losing momentum.
Three Questions Great Leaders Ask Themselves More Than Once01/07/2013 06:00am
The demand for great leadership is at an all-time high. All across the world, in business, academics and government, people want leaders that can be trusted, relied upon and that have a genuine commitment to help solve the pressing problems that are holding back the advancement of community, commerce and humanity. Many leaders get caught up in managing their image, legacy, power and influence rather than finding ways to become better leaders. Leadership is not a one-size fits all formula, yet too many leaders get complacent about how to more effectively lead – rather than embracing the journey and taking responsibility to motivate and inspire people and bring out their best. Leadership is about creating opportunities, managing them and sustaining positive outcomes for the betterment of a healthier whole. This is almost impossible for a leader to successfully achieve if they don’t take the time to self-examine and find ways to better understand themselves in order to be more effective at serving others.
3 Ways To Most Effectively Communicate Your Personal Brand15/07/2015 06:00am
Personal branding is a popular topic in the workplace. Interest is at an all-time high as people struggle to define their personal brand and live it in ways that come most naturally to them. When you know yourself and your natural tendencies as a leader, it’s much easier to communicate your personal brand. When you are out of touch with who you are and what you represent as a leader, it makes you vulnerable and more susceptible that your brand with be defined by others. This is why so many people in the workplace feel stuck between what others want them to be and how they see themselves. They fall into the trap of allowing others to represent their brand, on their behalf. This ultimately makes it more difficult for people to communicate their personal brand if they have never been in a position to manage it themselves.