Without strategy, change is merely substitution not evolution

Companies need new strategies for success: the old ways of doing business don’t apply any more

Find like-mindedness in people through their differences

Steer away from assimilating people’s differences (melting pot) and towards honoring those differences (mosaic)

See the CDS as a profit center, not a cost center

Profit centers (investments) drive influence in the workplace and growth in the marketplace

Move people to the center of your growth strategies

Real solutions in support of people strategies are based on strengthening intellectual capital and know-how around the distinct needs of workforce and consumer populations

Cultural Shift Fuels Business For Magic Johnson And Mike Fernandez That Corporations Are Not Seizing

26/06/2015 11:29am

On June 11, 2015, my organization led an invitation-only Executive Summit called, “Preparing U.S. Leadership for the Seismic Cultural Demographic Shift™,” held in Irvine, CA. This intimate gathering represented leaders from the C-suite and senior executive roles from more than 20 Fortune 500 companies across multiple industries, but they all had one thing in common – they are among a select few who have taken the lead to get out in front of the shift by becoming change agents for the companies and industries they serve. Among them were executives from Summit host and sponsor CVS Health, as well as supporting sponsors Aramark and The Axis Agency.

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America's Demographic Shift and 7 Ways Leaders Can Leverage It

12/04/2014 03:06am

African Americans, Asian Pacific Islanders, and Hispanics made up more than one third of the U.S. population in 2010 and the numbers have only continued to rise.  By 2050, minorities will represent 54% of America; yet most American business leaders remain uninformed about what diversity means to business, leaving them unable to inspire innovation in their diverse workforce and multiply the equity of their brands.

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The Cultural Demographic Shift (TM)

The workplace and marketplace are culturally diverse and multigenerational, and companies must adapt and welcome change in order to evolve and grow.

Culturally diverse segments of the U.S. population have reached critical mass resulting in huge strategic implications for all industries and organizations. The influence of this Cultural Demographic Shift™ (CDS) is that growth strategies are becoming less about the business defining the individual and more about the individual defining the business.

According to Nielsen, shift populations (e.g., Hispanics, Asian-Pacific Islanders, and African-Americans) will make up more than 50% of the U.S. population by 2050. These shift populations are influencing discussions on how every industry should serve them, forcing organizations to engage them authentically and compelling the creation of CDS strategies that enable and ensure sustainable growth.

Businesses must integrate the CDS into their growth strategies by putting the needs and differences of shift populations at the center of those strategies. Operationalizing the CDS framework in the workplace and marketplace makes all stakeholders better equipped and prepared to serve the unique needs of shift populations – whether they are your customers, partners, or employees.

The CDS framework creates workplace and marketplace distinction by defining strategic implications (embracing cross-cultural intelligence and diversity of thought), embracing differences (evolving from melting pot to mosaic to broaden observations), preparing for disruption (discovering like-mindedness through differences to eliminate tension), creating distinction (introducing thought leadership to strengthen value propositions), fostering change management (moving diversity and inclusion to the center of the strategy), and enabling growth (creating competitive advantage).