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| Creative Positioning |
Brand marketers try increasingly diverse and inventive tactics to make their new products connect with consumers. (June 2007)
CPG manufacturers need to create a greater sense of integration with buyers. The days of just selling across the desk with a PowerPoint presentation are over, he says. Today if manufacturers want to get proper price and brand positioning, it's imperative they take a more integrated approach to market with the buyer. |
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| How Digital Natives are Reshaping Business |
Today, Generations X and Y are redefining and challenging the accepted ways of doing business throughout the world. Digital Business disciplines are naturally embedded in our future leaders as they are the digital natives in a world currently dominated by digital novices. |
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| Digital Business - Reinventing Warehouse Club, Vendor and Member Future |
March 30, 2007
Digital business will reinvent the future of the warehouse clubs, its vendors and members. The adoption of a digital business model is the next significant paradigm shift that combines the benefits of TQM (total quality management), ABC (activity-based costing) and process reengineering.
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| Viewpoint on Municipal Wireless Networks |
Glenn's offers several strategic viewpoints regarding the "gaps of recognition" to the Municipal Wireless Movement and identifies the key success factors for the community adoption of technology to breed economic growth and development.
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| A Brand New Crop |
As branded items take root in produce, they are changing how the department is marketed and merchandised. (September)
One of the most classic brand names in produce, dating almost to the era when the modern supermarket was created, is Chiquita. It was introduced in 1944, along with the Miss Chiquita character and that famous jingle. The Chiquita label has been expanded beyond bananas to a cornucopia of fresh fruits, including pineapple, grapes and melons...
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| The Comfort Factor - Cover Story, June 2006 |
As featured in Grocery Headquarters publication (June)
When it comes to consumer packaged goods, manufacturers say convenience is the name of the game. Knucklemuck. It's the sticky, gooey residue that coats your knuckles and the back of your hand when you dig a scoop into an ice cream container to scrape the dregs on the bottom. The folks at Wells' Dairy say knucklemuck is a thing of the past...
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| Degrees of Separation |
As featured in Grocery Headquarters publication (May)
Higher education is increasingly important to effectiveness—and career success—in food marketing and retailing. Real World 101 is still being taught on selling floors across the country. But for a retailing executive to make his or her mark in today's rapidly changing business world, that course needs to be supplemented with a university degree and continuing education...
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| Managing Your Warehouse Club Business - Warehouse Club Focus |
April 14, 2006
Over the past 10 years, Glenn Llopis has examined how organizations (large and small) designate management accountability for the warehouse club business. Our findings have been astonishing, as warehouse club management has ranged from one person to a fully designated club team or department...
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| "As the Founder of the Center for Hispanic Leadership, Glenn not only preaches social responsibility, but is a practicing master. His potential to affect millions of lives is only just being realized." |
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Vince Poscente,
Wall Street Journal #1 Best Selling Author, The Age of Speed |
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“Glenn’s voice is powerful and he delivers his message with such a dynamic presence. His deep sense of compassion and ability to inspire an entire audience with his enthusiasm and heart-felt stories reshaped how I think about business and life… He has reminded me about how powerful I can be if I choose to be.” |
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Cathy Connolly,
Senior Sales Director-ConAgra Foods, Inc. |
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On behalf of the Healthcare Businesswomen’s Association (Southern California Chapter) Board of Directors, thank you for your engaging, timely and thought-provoking “Trust Your Brand” keynote presentation. What a momentum builder - about how our (personal) brand is truly about representing our cause through others and how this allows us all to see and seize new opportunities. We enjoyed it so much, we invited you to speak again and your “Earning Serendipity” message was outstanding an incredible wake-up call that we will all prosper from. Thank you for serving our members Glenn. You are an inspiration!
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Lisa Feldon,
2009 President
HBA Southern California Chapter |
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| "Glenn delivers a powerful keynote that is highly impactful, informative and inspiring. His message is very timely and relevant. The amount of work, research and energy invested into his topic is evident, and his presentation skills are extraordinary. Your words really make you think and reflect. Earning Serendipity certainly embodies the true nature of a Rotarian "Service Above Self". |
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Lois S. Matthews,
President
Rotary Club of San Marino |
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