The Cultural Demographic Shift ™ (CDS) is GLLG’s term for what happens when large cultural segments of the population reach numbers sufficient enough to have a significant effect on what we do and how we act. According to Nielsen, “shift populations™” (e.g., Hispanics, Asian/Pacific Islanders, and African Americans) are projected to represent 54% of the total U.S. population by 2050.
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