Without new patient-focused strategies, change is merely substitution not evolution

The age-old methodologies do not solve for America’s aging and diverse populations.

Healthcare is becoming less about the business and more about the individual

Diverse and aging patient populations are impacting and influencing the way healthcare is delivered.

Relationships with all patient populations require intimacy

All patients are people and thus want to feel their healthcare providers are listening and understand their unique needs

Know who you solve for

Organizations need the right intelligence and best practices to operationalize changes to win the battles for diverse talent, strengthen strategic partnerships, and gain the trust and loyalty of populations that are creating constructive disruption.

Part 2-The Biggest Issues For The Future Of Healthcare In America And What We Can Learn From Them

03/11/2016 06:00am

As healthcare in America moves from a cottage industry to big business and gets progressively consolidated, regulated, and systematized, the industry has found itself at a crossroads with its customers (i.e., patients). A patient-centric and patient-focused model requires healthcare providers to change their businesses to a relationship-based model in which they provide value and grow together with their patients and customers from birth to end of life.

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Part I-The Biggest Issues For The Future Of Healthcare In America And What We Can Learn From Them

31/10/2016 03:58pm

As healthcare in America moves from a cottage industry to big business and gets progressively consolidated, regulated, and systematized, the industry has found itself at a crossroads with its customers (i.e., patients). Healthcare has technically always been patient-centric of course but like many business it never really focused on those patients – their unique needs and their relationship with them. In other words, healthcare like all business today has become less about the business defining the individual and more about the individual defining the business. A patient-centric and patient-focused model requires healthcare providers to change their businesses to a relationship-based model in which they provide value and grow together with their patients and customers from birth to end of life.

 

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Healthcare Industry Must Reinvent Itself Using Leadership Techniques from Business World

08/07/2014 11:30pm

Part 1 of this article dealt with the healthcare industry’s transition from cottage industry to big business over the past several decades. Because leadership did not keep pace with this evolution, they now find themselves lacking the required change management competencies to effectively lead and rapidly turn-around the reinvention of the current healthcare business model.

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City of Hope Is Leading the Way to Create a Talent Pipeline for Hispanics in Healthcare

21/07/2015 06:00am

Like many healthcare providers in the Los Angeles area, and well beyond to healthcare organizations throughout the United States, City of Hope has recognized the growing need for clinical professionals and staff that more closely mirror the patients it serves in its catchment area. And with a local population that is nearly half Hispanic, that means recruiting more Hispanics into the industry, as well as providing much needed career development opportunities. But whereas most in the industry are just beginning to acknowledge the need, City of Hope has taken the lead to recruit more Hispanics into the industry and also has started to build a Hispanic talent pipeline for the immediate and not so distant future.

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Make Population Health A Brand Strategy To Capture Multicultural Consumers And Improve Outcomes

11/02/2015 06:00am

Leaders and their businesses will be hearing more and more about “Population Health” in the immediate future as it applies to the health of the public as a whole and as a brand strategy to solve for inequities in the workplace and marketplace. In fact, there are Population Health executives at Fortune 500 companies who are responsible for managing the healthcare, wellness, work-life balance and other related needs of their employees and addressing similar needs in their businesses’ consumer base. Simply put, companies are learning that well-being (healthy minds, bodies, and careers) amongst employees and customers is essential to sustained success in all part of their business – especially when it comes to multicultural engagement and career advancement.

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The Future of Healthcare

To reinvent the way healthcare works and impacts our lives, the industry’s relationships with its patients must evolve.

Recent provider, payer, and physician strategies in healthcare have focused on “volume to value” – transitioning from a physician-led, fee-based system to a patient-focused, performance-based system to improve quality and reduce costs. But what often gets missed when discussing value-based strategies are the huge strategic implications of our diverse and aging populations. These populations are influencing discussions on how the industry should serve them, forcing it to engage them authentically and compelling the creation of strategies that enable and ensure sustainable growth.

As healthcare in America moves from a cottage industry to big business and gets progressively consolidated, regulated, and systematized, the industry has found itself at a crossroads with patients, especially diverse and aging patient populations. Healthcare has technically always been patient-centric. But today the industry needs patent-centric and patient-focused models. That requires the industry to focus on population health and have relationships with those patient populations to provide value.

Hospitals and healthcare providers are certainly aware of this problem and the need to evolve the way they view, treat, and interact with patients as they grow together from birth to end of life. They constantly cite difficulty in changing organizational culture and raising patient satisfaction as the biggest issues they face. That difficulty is unsurprising given healthcare has basically been organized and treated patients the same fee-for-service way since World War II.

To improve health outcomes today, providers and payers need to move away from rewards for volume-driven care and shift to value-driven care, which rewards providers for keeping people healthy while still keeping costs in check. Healthcare needs to focus on population health as shift and aging populations grow in size and gain more access to healthcare, which is increasing costs through inefficiencies in patient care, delivery, discharge, and follow-up (and driving re-admittance). A focus on population health supports business strategies that invest in people by putting the unique needs and differences of all people at the center of their growth strategies. But transformation on that scale requires new organizational competencies to help businesses and the industry solve for the following opportunity gaps:

  • Executive Leadership Mentality/Competency: Expanding the approach to diversity and inclusion as a strategy to strengthen our business models.
  • Workforce Representation: Solidifying employer brands and employee impact and influence and develop the next generation of leaders.
  • Patient Experience and Delivery Gap: Embracing cultural fluency to increase diverse and aging patient population intimacy with physicians and others culturally equipped to help them.
  • Preventive Care Gap: Creating platforms for self-advocacy and improved health outcomes by welcoming shift and aging populations into the healthcare industry and recognizing the vulnerabilities surrounding their immediate healthcare needs and overall cost of care.