What is the Cultural Demographic Shift?

The Cultural Demographic Shift ™ (CDS) is GLLG’s term for what happens when large cultural segments of the population reach numbers sufficient enough to have a significant effect on what we do and how we act. According to Nielsen, “shift populations™” (e.g., Hispanics, Asian/Pacific Islanders, and African Americans) are projected to represent 54% of the total U.S. population by 2050.

Are you leading through the CDS, or is the marketplace passing you by? We can help.

2019 EXECUTIVE SUMMIT

Corporate strategies were not designed to handle mass variance in people.

Today’s new realities in the workplace and marketplace require us to better understand and appreciate non-traditional methods and perspectives as personalization forces us to reinvent the ways we think, work and lead.

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October 9, 2019

Huntington Beach, CA

LEADERSHIP

IN THE AGE OF

PERSONALIZATION®

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