Glenn Llopis is a Cuban-American author, Forbes contributor since 2010, and the founder and CEO of Glenn Llopis Group.
Born into a family that lost their country to Fidel Castro’s revolution in Cuba, Glenn learned early that identity is not something you are given. It is something you earn, protect, and lead from. It is not backstory. It is the blueprint.
Glenn’s parents, Frank and Jenny Llopis, started over after losing their country to Castro’s revolution: a new country, a new language, everything they had built left behind. They refused to treat it as loss. They treated it as an opening.
That was the first lesson, and it became the method. Reinvention is not becoming someone new. It is the process of unlearning to learn, and in the end it was only ever reclamation.
Before he advised Fortune 500 companies, Glenn ran parts of one. He became the youngest senior executive in Sunkist’s 100-plus-year history, led a juice-beverage turnaround in his twenties and reached the C-suite in his early thirties. He then co-founded Luna Rossa Gourmet Foods with his father, building it into more than 6,000 stores across North America.
That is why GLLG’s work starts with the business, not with a program.
In rooms full of leaders, the same pattern kept appearing. People performed competence instead of leading from who they were. They could recite their title, their targets and their track record, but not the one thing they were built to do better than anyone.
Glenn calls it the Conviction Crisis. It isn’t a confidence problem. Confidence is performance. Conviction is the earned capacity to act on what you believe before the outcome is certain. And organizations built to standardize people make it harder to earn.
Plus the healthcare manifesto, Restoring Humanity in Healthcare Leadership, and a Forbes column since 2010. See how the method fits together →
Through GLLG, Glenn has partnered with Fortune 500 companies, health systems and universities to build cultures where people are seen, known and able to lead with conviction.
Glenn works as The Identity Catalyst. A catalyst adds nothing foreign; it accelerates a change the material was always capable of. The same method reaches organizations, individual leaders and the next generation through three platforms.
Everything comes together at theglennllopis.com →
“The most powerful thing any person can do is show up as exactly who they are, speak their truth, and do what is right at the highest levels of fear.”
That belief is the work. Let’s find where your organization’s gap is.